About Us


At Autographics our aim is to make top-quality number plate frames available at the best possible price. Minimising our overheads lets us pass on the cost savings to you. From the initial concept design through to the delivery, our focus is on reducing your spend without compromising the quality of our licence plate frames or the level of service we offer.

Number plate frames are an incredibly cost-effective way to promote your business or organisation. They stay looking good for many years and cost so little. Why wouldn’t you?

licence plate frames
number plate frame for car

Leading edge design in number plate frames

How do we do it? Our CAD (computer aided design) team took international product research into frames used in the USA, UK, Australia, and New Zealand along with our years of experience and customer feedback to create what we whole-heartedly believe to be the best New Zealand number plate frames available. We produce a stronger, modern looking license plate frame that incorporates the rounded style elements of modern vehicles with a large, versatile print area.

Be seen, get noticed

The bigger flat print area on our number plate frames allows for bigger lettering. That means your message is seen from farther away and we can fit more text on the frame. Or you can choose a completely unprinted frame as a very stylish way to enhance a personalised plate.

Customer feedback

We sell on Trademe in New Zealand which gives a fully independent record of customer feedback on the products and service we provide. We sell under Autographics and to see our feedback, go to: http://www.trademe.co.nz/Members/Feedback.aspx?member=1530151

We also have some feedback on our Google business page.

Our first plate frames - the Fun Frames

Autographics is owned by Doug Withers who first started selling his licence plate frames in 2002 with fun messages through gift shops. Autographics still has a big range of the fun messages on standard NZ frames.

Passionate about cars, old and new

Doug has always loved cars and machinery. Growing up on a farm, he began driving tractors at the age of three, before moving on to clandestine driving of the family’s Holden Kingswood around a paddock at age 10. 

Like a lot of young blokes in the 70s, Doug had a poster of a Lamborghini Countach, and in his 20s, he fell in love with the style lines of Ferraris.  A scale model of the Ferrari F40 still has pride of place in his office. 

A lover of old classic cars, Doug and his son bought a 1953 Morris Minor, saving it from being dismantled, and worked on it together for over a year to get it roadworthy.  A couple of years later, they did the same with a 1972 Mini automatic.

And what does Doug drive?

His current car is his first BMW, a 528 station wagon with a 3 litre straight six. It’s not the fastest wagon around, especially with a load of boxes in the back, but it is a pleasure to drive.  You may find Doug delivers your order personally rather than using the courier just so he has an excuse to drive it.

How can we help?

Not quite sure about the layout for your number plate frames? Make it easy and utilise the experience of our graphic designer.  Draw upon our years of experience helping promote car dealers, corporate fleets, clubs, societies, advertising, and promotional companies.  We know how to promote just about anything, and all for just a few dollars per vehicle. 

We can work with your existing design and use your logo, or we can work with you to design something new. For fewer than twelve frames, we use computer cut sign writing vinyl in various standard colours or digitally printed vinyl.  For larger orders of 12 or more frames we screenprint ink directly onto the frames.

In case you’re wondering about installation

Our number plate surrounds are very easy to install and come with easy-to-follow tips and instructions. We also offer an installation service by appointment at our Auckland premises for just $10.00 per vehicle. Simply call 021-299-7415 to let us know when you’d like to come.

You can add a finishing touch to your vehicle or your fleet without spending a lot of money. Purchase the coolest license plate frame you can find.

Making our own moulds

Doug designed Autographic’s first injection mould in 2005, using state-of-the-art 3D flow modelling software. Since then, we have incorporated modifications, but largely the design has withstood the test of time and been partly copied by others. But as the saying goes, imitation is the sincerest form of flattery.

The same design concept has been used to make a mould for the NZ motorcycle size plates and the slightly smaller South Australian and Western Australian motorcycle plates. 

Our most recent mould has been for the traditional Australian size plate, which is used throughout the South Pacific, except for the Cook Islands.

Are the frames legal?

Yes, all our products are totally legal to use on your vehicle. None of our frames obscure the licence plate they just improve what it looks like.

What are the frames made of?

All our frames are made of ABS plastic which is a common material used for car parts and can be recycled when the car is scrapped. All the frames we manufacture from our own moulds have the plastic code for recycling moulded into the back of the frame.

Do they break easily?

No, ABS plastic is strong and flexible so it can take a fair amount of harsh treatment.  Many cars have a curved front bumper and our frames can be bent to a curve to match the curve of the bumper. Our frames are very seldom damaged by couriers because they are flexible rather than rigid and brittle. We also pack them in very strong packaging to protect them further.

NZ Licence Plate Sizes

A standard size New Zealand number plate is 360mm x 125mm.  Standard personalised plates are the same size and trailer plates are this standard size too.  

The old black and silver number plates were in inches rather than millimeters and are a little smaller than the new metric standard plates but our frames will still fit.  We recommend putting a few layers of tape over the edge of the plate to make a tight fit for the frame.  This will avoid it rattling. 

The Message, Lifestyle, Japanese, Kiwi Colour, Chic, Camo, Team and Heritage plates are 360 x 155mm, slightly taller than standard.  You can make frames to fit from three standard frames. 

The Slim Plates are also the same length as standard plates but at 360 x 100mm, they are not as tall .  You can cut down a standard frame to fit.

Country Flag and Hashtag Plates are 440 x 112mm and no frames are made that size.

European size plates are 520 x 112mm and we have frames and holders for them.

NZ Motorcycle plates are 260 x 100mm and we have frames for this size.

Reducing our impact on the planet

Reuse, repurpose or recycle, in that order: this is our company practice. To protect our product in delivery, we source waste packaging materials from other businesses, saving it from landfill for a little longer.

Reuse ...

We encourage our factory in China to use recycled plastic whenever suitable quality can be sourced. Because contamination issues can cause defects that then requires more stringent quality control, no other manufacturer does this. However, at autographics we think a little extra work is a small price to pay to avoid using so much virgin plastic and the non-renewable resources used to create it.

repurpose, recycle

Autographics is the only New Zealand number plate frame manufacturer to use any recycled plastic in our frames. Our moulds put the recycling code and the plastics description onto the back of our number plate frames so that the plastic can be recycled in the correct manner. We are the only manufacturer to do this, and we have done it on every frame produced since we made our first mould in 2005.